Build a business that attracts, not chases
Have you ever felt like you’re constantly chasing customers, trying to convince them to work with you, only to feel drained,unfulfilled and frustrated? The most successful businesses don’t play this game. Instead, they create so much value and build credibility and trust that the right people naturally come to them.
Let’s talk about how to make that happen for you.
1. Define What Makes Your Business Magnetic
Attraction starts with clarity.
Ask yourself:
What makes your business, and you stand out?
What do you do better than anyone else?
What do you differently to others?
The clearer you are about your uniqueness, the easier it is for you to communicate the value that you offer to your audience, and for them to truly see the value that you offer.
Action step: Write down three things that make your business truly different. Lean into those strengths in your messaging.
2. Show Up With Consistency & Authority
People buy from people; those people they trust. And trust is built when they see you showing up with valuable content, expertise, and insights—consistently.
Share your expertise openly
Educate instead of selling all the time
Be the go-to source for your niche
Remember, trust can be built but if you under deliver, that trust can be broken instantly and can be very difficult to get back.
Action step: Start posting regularly with actionable insights that position you as a thought leader.
3. Speak Directly to Your Ideal Client
If your messaging is too broad, it speaks to no one. Instead, tailor your content and offers to those who truly align with your values and approach, and to the wants and needs of your ideal client.
Action step: Create an ideal client profile.
Ask yourself:
What do they struggle with?
What keeps them up at night?
How are they feeling?
What do they need to solve their problems?
Speak directly to those pain points.
4. Make It Easy for People to Engage With You
Attraction-based businesses create frictionless ways for customers to engage with them. Think:
✅ Clear next steps on your website
✅ Provide free or low-cost value-driven content (guides, workshops, insights)
✅ Seamless ways to book a call or purchase
Action step: Audit your website and social media—are you making it EASY for your ideal client to take action?
5. Stand in Your Power & Let the Wrong Clients Walk Away
Chasing clients who aren’t the right fit leads to frustration. When you stand in your confidence and values, you’ll naturally attract the right audience while filtering out those who aren’t aligned. You may still find that someone who is the wrong fit falls into your funnel, but that's ok. When that happens, become aware of it, decide what you want to do, and take the necessary action.
Final Thought:
The strongest businesses don’t beg for attention. They command it by being undeniably valuable and unapologetically themselves. When you do this, the right clients will come to YOU. Go out there and own it!
